ALTERNA Caviar-Anti Ageing

ALTERNA Caviar-Anti Ageing

Luxury haircare brand, ALTERNA are thrilled to share the news of their new Caviar-Anti Aging Clinical Densifying collection claims.

The Clinical Densifying collection, part of ALTERNA’s Caviar Anti-Aging range, is formulated with luxurious Caviar extract that is rich in Omega fatty acids, vitamins, and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural ageing. 

The line, which includes four products (Shampoo, Foam Conditioner, Styling Mousse and Scalp Treatment) is also formulated with Red Clover Densifying Complex to give the appearance of thicker-looking hair and is clinically proven to provide a significant boost to hair texture and thickness with regular use. The products work best for those with thinning hair and give the appearance of fuller, thicker hair.


The new claims are as follows:

92% of participants reported they saw an improvement in the appearance of their hair thickness and fullness when evaluated by a licensed cosmetologist after 6 months*

90% of participants reported they saw less fall-out after 6 months***

90% of participants reported hair was less prone to shedding after 6 months***

87% of participants reported their hair appears thicker after 4 months***

Discussing the new claims, Jack Hutchinson, Commercial Director at Salon Promotions Ltd, said, “We are really excited about the new ALTERNA Caviar-Anti Aging Clinical Densifying collection claims. The collection was already a huge hit amongst salons and their clients, and these new claims give stylists some further data to share with clients who may be looking for the perfect product range to help with any hair thinning and shedding issues they may be having and who are looking to achieve a healthier scalp and fuller, thicker hair.”


*based on a 6-month clinical study with 39 participants

***based on a clinical study with 39 participants