There's a good reason why the No.3 Hair Perfector is the brand's best-seller - it's basically the at-home version of the OG in-salon treatment that started it all. Great for all hair types and textures, it can be used weekly as a preventative or up to three times per week to help undo some pretty serious damage. All you have to do is apply to damp hair and leave it on for 10 minutes before shampooing and conditioning as normal.
Cosmetic chemist Ginger King explains it’s easier to form an ionic bond when hair is wet, not dry. Cunningham recommends that clients apply it anywhere the hair is vulnerable and gets damaged.
It’s a product trusted by experts and regularly recommended by pros at the salon. “We have proven that this treatment works on every type of hair damage: chemical, mechanical, thermal, even damage from the sun,” says Lavinia Popescu, chief scientist for Olaplex.
“Hair bonds are universal, regardless of gender, age, or ethnicity,” says colorist Christin Brown, who specializes in curly hair. So it’s also a fair assumption to say everyone with hair – from pin straight to coily hair – has some broken bonds. “You have to break bonds in order to change your hair color or hairstyle,” explains colorist Tracey Cunningham, whose clients include J. Lo, Jennifer Garner, and Emma Stone.
But this doesn’t mean you have to — or should — stop brushing your hair, styling it, or experimenting with hair color: Day-to-day damage can be easily mended and prevented at home with the help of Olaplex No.3 Hair Perfector. It’s a product trusted by experts and regularly recommended by pros at the salon. “We have proven that this treatment works on every type of hair damage: chemical, mechanical, thermal, even damage from the sun,” says Lavinia Popescu, chief scientist for Olaplex.
The brand’s proprietary bond-building technology, known as “bis-aminopropyl diglycol dimaleate,” is strongly rooted in science and works like a magnet to damage, binding directly to those targeted areas, says Popescu.
Olaplex – Sales soared more than 2,000% over its launch year. Its Hair Perfector No.3 is considered to be the crown jewel of the industry.
