The milk_shake curl passion responds to every curl's unique needs. Each product in the line is designed to give curls, waves, and coils the desired shape and definition.
Continue Reading
There's a good reason why the No.3 Hair Perfector is the brand's best-seller - it's basically the at-home version of the OG in-salon treatment that started it all.
Continue Reading
THREE new aerosols have been added to the milk_shake lifestyling family!
Continue Reading
Alfaparf Color Wear Gloss collection now has a complete colour chart. Now offering 20 new exclusive shades dedicated to a wider variety of hair colours, to complement the existing 22 blonde shades.
Continue Reading
Alterna's new products are ideal for a gentle, pampering scalp care ritual. First, the scalp is gently exfoliated to remove product build-up and dead skin cells.
Continue Reading
In 2024, a new chapter in hair coloring opens, bringing an array of inspirational shades and options that transcend traditional boundaries.
Continue Reading