You may have seen that Schwarzkopf Professional gave Igora Vibrance a makeover and added new shades.
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K18 is debuting its first national prime-time commercial with a campaign that features newly named brand ambassador Sofia Richie Grainge.
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AirWash, a non-aerosol dry shampoo, offers users clean hair without a white cast, starch buildup or heavy fragrances, the brand said.
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Schwarzkopf is touring India with its Colour Caravan in a bid to encourage trial of its color range.